Understanding your 4 Ps: Building a Strategic Marketing Plan
0Do you think that marketing your services is complicated and time-consuming? It doesn’t have to be! Once you have clarity about your strengths and your vision, you can move on to building a strategic plan that is realistic, approachable, and sustainable. This type of marketing plan rests on your clearly defined four Ps.
The 4 Ps are product, price, place, and promotion. They form the foundation of any marketing strategy. Defining your four Ps helps you understand what your ideal students need, how the service that you offer meets or fails to meet those needs, how your service is perceived by your potential students, and how it is different from everything else out there.
Join us for a free webinar Understanding Your 4Ps: Building a Strategic Marketing Plan with Marita Greenidge this Friday, October 27 at 2 pm ET / 11 am PT.
In this webinar, Marita Greenidge (Marketing and Communications Manager at the International Association of Yoga Therapists) will explain the 4 Ps and how they apply to yoga teachers and therapists. She will help you brainstorm the answers to the following questions:
- What are you bringing to the marketplace—outlining the products and services you offer.
- Pricing—is it fair for everyone (including you)?
- Delivering your products/service—how can clients access your products/services?
- Promotion—how are you going to deliver your message to your target market?
Join Sequence Wiz today to get free access to this webinar, webinar recordings, and worksheets for the course!
REGISTER FOR THE WEBINAR (if you are a Sequence Wiz member) >
START YOUR FREE TRIAL OF SEQUENCE WIZ >
Hope to see you there!
