Defining Your Purpose: Building a Vision of Success for Your Yoga Business

Many yoga teachers/therapists find delving into the world of marketing quite overwhelming. For others, the thought of promoting their services can present with some unease. However, to create a successful yoga career, marketing becomes essential. The people you are trying to help must realize that your services exist! But how does one connect the desire to help and the services that can make a difference, to those who have the greatest need? This is where marketing steps in. We’re going to look at understanding your true passion and how to go about sharing that passion where you can make the greatest impact in a sustainable way. Join Marita Greenidge for the first webinar, “Defining Your Purpose—Building A Vision of Success.”

You will cover the following topics:

• Understanding who you are—what is your purpose, your core values, and your aspirations for the future?
• Uncovering what makes you stand out—what unique gifts are you ready to share?
• Determining your ideal students—who do your gifts help the most?
• Looking at sustainability—are there enough ideal students to build a successful career?

Marita Greenidge is the Marketing & Communications Manager at the International Association of Yoga Therapists (IAYT). She has spent over ten years in the corporate world in the sales and marketing space, focused on brand management, sales management, and strategic marketing. Marita has a BSc. in Economics & Management (First Class Honours) from The University of West Indies Cave Hill Campus (UWI) and an MBA in Marketing & Entrepreneurship from The Simon Graduate School of Business, University of Rochester. She has taught in the Economics department of the University of the West Indies Cave Hill campus as a part-time tutor of Introductory Mathematics, Microeconomics, and Statistics. She has also taught the Principles of Marketing course in UWI’s MSc. in Mananagement programme. Marita is the Executive Director of Variety—The Children’s Charity, a non-profit focused on assisting disadvantaged children, and she is a certified yoga instructor (200hr YTT) with over five years of experience. Marita is the owner of Ekam Wellness, where she teaches hatha vinyasa classes and retails yoga, fitness, and wellness accessories.

The webinar will take place on Friday, September 15, at 2 pm ET / 11 am PT.

This webinar is the first in the Chart the Course for Your Yoga Business webinar series. All webinars are free for Sequence Wiz members. Learn more about Sequence Wiz membership and sign up to participate.